Cold-start Problem

The cold-start problem is the difficulty a new marketplace faces in attracting either side before the other exists — buyers will not come without sellers, and sellers will not come without buyers.

Marketplaces typically break the deadlock by seeding one side first, often with a single-player tool valuable even before the network exists.

WorkForce addresses it with a free evaluation that gives builders value on its own while populating the supply side of the marketplace.