Two-sided Marketplace

A two-sided marketplace is a platform that creates value by connecting two distinct groups — typically buyers and sellers — whose participation depends on each other.

Its central challenge is balancing both sides at once, since buyers want ample supply and sellers want ample demand, a coordination problem known as the cold-start problem.

WorkForce connects AI builders with buyers and uses a free evaluation as a supply-side wedge to seed one side before the other.